SALES CONSULTING · INTERIM MANAGEMENT

I help sales teams grow.
And boost their productivity.

I help businesses build sales networks, enter the Italian market and turn around sales teams. With a clear method, hands-on leadership and a focus on results.

I currently serve as Associate Director Sales and lead a New Business sales team. I also hold special power of attorney for Geotab’s Italian branch, a global leader in telematics.

A poor sales plan and a bad forecast? Like alcohol-free beer: pointless and sad.
Fabio Sette in a professional portrait
WHERE WE START01 — CLARITY ON THE CHALLENGE
EXECUTION. PERIOD.

A true Sales Manager makes things happen.
The rest is just empty talk.

Entering the Italian market✳Building a sales network✳Turning around a sales team

Strategy matters.
Execution makes the difference.

A sales plan works when people understand it, processes can support it and progress is visible in the numbers. I get into the detail: I look at how the team works, identify bottlenecks and work with the business to build a practical plan.

I can support a business looking to grow its presence in Italy, or take on temporary operational responsibility to lead a sales network or sales function.

Let’s talk about your business
01 / DIRECTION

A clear direction

Clear priorities, roles and targets help the team know where to focus—and why.

02 / METHOD

Processes that help

Pipelines, KPIs and sales routines that support better decisions and action.

03 / PEOPLE

Hands-on leadership

Listening, accountability and coaching to turn potential into performance.

Method and discipline.
The numbers speak.

Experience leading sales and teams across B2B, SaaS and international markets.

42 83I introduced new sales models to replace a fragmented structure. The changes doubled average monthly activations per sales rep.
56% 118%I led teams that consistently outperformed their targets. In one year under my leadership, a sales rep in difficulty improved quota attainment from 56% to 118%.
13people under my direct leadership across New Business, Existing Business and Enterprise teams
4,000companies within the commercial remit of teams under my direct leadership, across existing customers and new business.
Fabio Sette beside the Diamond Club 2024 display, with his name highlighted
VERIZON BUSINESS · DIAMOND CLUB 2024

TEAM ACHIEVEMENT. INDIVIDUAL RECOGNITION.

Diamond Club 2024
1st place in EMEA.

The Diamond Club recognises the top 1% of managers worldwide. In 2024, at Verizon Business—a company within a group of more than 10,000 employees—I received the award and ranked first in EMEA among hundreds of managers and dozens of award recipients.

KEY AWARDS AND RECOGNITION

Circle of
Excellence
2016Verizon Telematics168%
Gold Club2017–2018Verizon Connect132% & 123%
President’s
Cabinet
2019Verizon Business158%
Diamond Club2024Verizon Business141%

The percentages show the results achieved against quota.

Additional recognition: Fleetmatics Century Club — Best EMEA Performer · Visirun’s top sales performer in Italy for three consecutive years.

Three batons meeting in a bright spark
METHOD / PEOPLE / AI

A PROJECT IN DEVELOPMENT

More sales capability,
with the team you already have.

Field training · Sales methodology · Agentic AI

Sales Orchestra brings together marketing, sales training, sales management and agentic SaaS to give managers and sales reps greater clarity, continuity and day-to-day support. Three workspaces in one product.

A new idea, born from hands-on experience. More details coming soon.

Let’s talk about Sales Orchestra

FABIO SETTE / FERRARA, ITALY

I lead sales teams.
I’ve launched two ventures.

My career brings together two perspectives: I have spent 20 years in B2B sales and, since 2018, have led sales teams through the company’s transition from Verizon Connect to Geotab. I also bring entrepreneurial experience: I launched BizWork and joined SparkEVO as a Business Angel, contributing to the project’s growth.

That experience shapes how I work: I connect strategy, market insight, people and execution. I believe in approachable, accountable leadership—close to the team, ambitious about targets and able to turn complexity into action.

20 YEARS OF EXPERIENCEENTREPRENEURSHIP · BUSINESS ANGELB2B SALES · SaaS · ENTERPRISE
01 / BIZWORKEXIT 2012

Innovation that found its place in the market.

I founded BizWork Srl, a startup that brought one of the first vehicle-location solutions to market. Its innovative approach led to its acceptance into the Polo Tecnologico di Firenze, then one of Italy’s leading incubators for innovative businesses.

ENTREPRENEUR · FLEET MANAGEMENT · SaaS · INNOVATION
02 / SPARKEVOEXIT 2026

From enthusiast-built solution to international product.

I joined SparkEVO Srl as a Business Angel and helped turn an enthusiast-built motorcycle ECU into a professional product. Starting in Italy, the company built an extensive sales network across Europe and expanded into Australia, Central Asia, the United States and Central America.

BUSINESS ANGEL · ECU · INTERNATIONAL EXPANSION

BUILDING A SALES NETWORK? TURNING A TEAM AROUND?

Let’s start with the challenge.
We’ll build from there.

Tell me where you want to go and what is slowing you down. I’ll reply to the email address you provide in the form.

Connect on LinkedIn ↗

Your information will only be used to respond to your enquiry.

FABIO SETTE · SALES LEADERSHIPCONTACT VIA FORMFERRARA · ITALY